Friday, 31 August 2018

Happy 20th Birthday Lululemon

Last week Lululemon celebrated 20 years as a company.  And in honor of their milestone, I wanted to explain why Lululemon to me is so much more than just another clothing company and how they have had such a profound impact on my life. 

I remember my first piece of Lululemon that I bought about 13 or 14 years ago.  I don't remember what it was called but it was most similar to the Define jacket.  It was black and it was purchased at the Banff location and I wore it all the time.  I slowly kept growing my collection to the point that I have a massive dresser full of socks, bras, shorts, crops, pants, hoodies,  jackets, toques, ear warmers, mitts, water bottles and scrunchies.  But this is not why I love Lululemon the most.  

Right after my second baby was born, I was sitting on my couch holding her and feeling grateful for how lucky I was to have my little family especially when I knew that my best friend back home was not as lucky.  I remember sitting on my couch, Greg being beside me and I told me flat out that I was going to be a surrogate for my best friend.  I texted her and told her that I was doing it and so the process began.  It took 9 months of waiting to get into the fertility clinic here in calgary and then it was 4 months of pills, ultrasounds, invasive internal ultrasounds trying to get my body ready for the ivf.  Right before I got pregnant, I had heard about the Lululemon half marathon that they had put on for the first time.  I didn't really give it much thought at the time but once I became pregnant, I realized that after selflessly giving up my body for so  many months that I needed a hobby that was just for me and me alone.  That's when I remembered the Seawheeze.  I decided that running would be the perfect outlet to regain myself and although the second running of the event wouldn't be enough time with a June due date to be practical, I was going to try my hardest to get into the 2014 event which would be their third time hosting this incredible weekend. 

6 weeks after the baby was born I was back at bootcamp trying to lose excess baby weight (and if I am being completely honest, I still have not lost.....) and get myself ready to start running.  I have never been a runner.  NEVER.  I started running on my treadmill and getting outside and each week, I ran a little more and a little further and before I knew it, Seawheeze was a week away and I was actually gonna do it.  

On August 23rd, 2014 I completed my first half marathon (with Greg's help) shocking myself and probably every person around me haha.  I had gained a new hobby, found a strength I never knew I had and pushed through and met my goal.  Sure I could have had ran any half marathon and found the same result but honestly, if not for the advertising that Lululemon did for their race, I honestly don't know if running would have even come on my radar as something that i could do that was all for me. 

Because of Lululemon and Seawheeze and their constant encouragement to be the best version of myself, I have continued running and will be running my 5th straight Seawheeze in 22 days and that will culminate with it also being my 14th half marathon.  I have had great runs and bad runs but I have never once given up no matter what and that is such a good example for my kids to see.  But even more important than the races themselves, I have made some of the best running friends in the world.   The friends I have made through a love of Lululemon, running and striving to be our best is incredible and I am beyond grateful for that.  

They put on other running events too if a half marathon feels too hard.  Calgary was lucky enough to be selected by Lululemon to have the Ghost Run ran in our city last October.  They are running it again so I have heard but not sure if Calgary will again be selected but if not, I hope it comes to a city near you.  I was also lucky enough to get to run the inaugral Lululemon 10k this past summer in Edmonton and it was so much fun.  They do have one in Toronto too.  Also, they have had a strava challenge the last two January's to help us get working on our resolutions.  They do a great job and trying to keep you active and healthy. 

As part of their birthday celebration, Lululemon released a special edition time capsule of apparel as well reinventing their manifesto because lets face it, things have changed over the last 20 years.  I was lucky enough to snag this waterbottle to add to my already very large collection of water bottles haha because I want to be encouraged and inspired by the words on the bottle when I need it most.  The new manifesto showcases their most important values: integrity, personal responsibility, social impact, honesty/authenticity, overcoming fear, greatness, purpose, elevating the world (even on hard days), fun + laughter, sweat and the practice of yoga.   All of these values is my running journey in a nutshell.  Sometimes a company just gets you and Lululemon gets me. 

My favorite things are their energy bras, speeds + speed ups, crbs, speed socks, tank top swiftly, long sleeve swiftly, down and around bomber, dance studio jacket, aligns, scubas, fast and free crops, press pause jacket....I could probably go on but I still stop.  As much as I love the gear that I put on for my runs or hikes or bike rides, it is really the encouragement and love that I get from Lululemon both in store and through their social media accounts.  They encourage me to be my best self and not let fear guide me in any of my decisions.  My goal is to one day work for Lululemon and pass my love of both their gear and manifesto onto more prospective runners or fitness enthusiasts.  Hopefully one day they will read my resume and pick me as their next educator or expeditor.  

Thank you Lululemon for creating the Seawheeze weekend and advertising on your shoppers so that I could make some time for me and give running a go.  I have been blessed to get into 5 Seawheezes and I am sure my luck is going to run out eventually but I will be forever grateful to you for the opportunities.  Running has become my therapy and quiet time and I look forward to each and all of my runs....some more than others haha. And I owe all of it to you.  Here's to another 20 years. 

No comments:

Post a Comment